My sister Effie called yesterday. I had told her last week that there was a new program on Apple's streaming service she needed to watch.

"I can't find it," she said.

"It's on Apple TV," I replied.

"Yeah, I turned that on but I didn't see the program you mentioned."

"No, not the Apple TV box, but look in Apple TV, which is in the Apple TV app on the Apple TV box", I told her.

"Say what?"

Yeah, what indeed.

Apparently all the marketing geniuses at Apple that added i's or +'s or Airs or Pros to names have left the building. I think Jonyboy must have stolen them or something. He likes taking things away so that all you're left with is...well, what are you left with? He's now a billionaire who's main claim to fame is to resist adding anything to a product, but rather take something away instead. (Fortunately, he now works with the ChatGippity folk, so maybe he'll take things away from AI now.)

Of course, had Effie actually gotten to Apple TV on Apple TV on Apple TV, she still might not have found the program I told her about, because like all streaming services, you're only as good as your latest drivel because that's what they want you to see in order to get their streaming figures up so they can brag about them. I don't know how streaming execs find clean underwear to put on every day, because if their clothing closet is as disorganized and difficult to navigate as their program listings, it's probably easier for them to go commando.

I really wish the less geeky Steve was still around, because I'd really like to ask him if the current situation is what he meant by "I've solved television." Sort of like Rosebud, no one knows what that means until we see it, and we ain't seen it yet.